Did you know that 80% of women change financial advisors within one year of their husband’s passing? That’s because financial advice has long been tailored to men—leaving many women unheard, uninformed, and unprepared. It’s time to change that.
The financial landscape is shifting, and women are emerging as a powerful force in wealth management. According to Netwealth’s Women as the New Face of Wealth report, women are increasingly taking control of their financial futures, yet many still face barriers that hinder their confidence in investing.
Despite making strides in workplace participation and financial independence, many women remain underserved by the wealth management industry. Women are more likely to experience career breaks, earn less over their lifetimes due to the gender pay gap, and have longer life expectancies—factors that impact their financial security and retirement planning.
Key Insights from the Netwealth Report
Women Value Security, Freedom, and Stability
For many women, financial success is about reducing stress, ensuring they have money for unexpected expenses, and achieving a comfortable retirement. While 55% of women feel confident in achieving their financial goals, this confidence drops among older generations, with many single women over 50 unprepared for retirement.
A Growing Appetite for Financial Advice
While only 25% of women currently use financial advisers, another 26% are considering seeking advice. The younger generations—Gen Y and Z—are more likely to be engaged with investing and are actively looking for guidance on wealth-building strategies.
Investment Confidence Remains a Challenge
Women are more conservative investors than men, often preferring traditional asset classes like cash, term deposits, and Australian equities. However, younger women are more open to taking investment risks and exploring responsible investment options, particularly those aligned with Environmental, Social, and Governance (ESG) principles.
Bridging the Financial Knowledge Gap
While many women are eager to learn about investing, they often lack confidence in their decision-making. Only 42% of women feel confident in making investment decisions compared to 62% of men. This highlights the critical role of financial education in empowering women to take charge of their wealth.
Taking Charge: How Women Can Own Their Financial Future
To celebrate International Women’s Day (8 March), TAG Financial Services is hosting a special webinar: Taking Charge: How Women Can Own Their Financial Future. This event, led by Michelle Griffiths, Partner – Investment Advisory & Wealth, will explore key financial strategies to help women navigate investment opportunities with greater certainty.
Why Attend?
- Learn why financial engagement is critical for long-term security
- Discover how to step up and take control of your financial future
- Spotting red flags: When to seek a new financial adviser
- Learn how to have a productive, powerful meeting with your adviser
This International Women’s Day, commit to your financial empowerment. Don’t miss this opportunity to take control of your financial destiny—register for the TAG Financial Services webinar today and take your first step toward growing your wealth with confidence!
📅 Tuesday 11 March | 1:00pm – 2:00pm (AEST)
🔗 Register Here
The financial world is evolving, and women have more opportunities than ever to build wealth on their own terms. By increasing financial literacy, seeking professional advice, and taking proactive steps toward investing, women can gain the confidence needed to secure their financial futures.
Disclaimer: The information contained is general in nature. Professional advice should be sought before acting on any aspect on this page. Financial planning services provided by TAG Financial Advisors Pty Ltd (ABN 77 154 205 017 AFSL 415632), a wholly owned subsidiary of TAG Financial Services Pty Ltd (ABN 67 075 374 686). Copyright 2025. Please do not reproduce without the expressed written consent of the author.